Build an audience before you have a product

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Choose one surface where your buyers already gather
1 hour
This step locks the one decision you do not revisit for ninety days. Posting the same line in four places makes measurement impossible and hides where buyers actually reply.
How to choose:
- Name three surfaces where your intended buyer already talks in public. For a B2B tool it might be LinkedIn, X and Indie Hackers. For a consumer idea it might be Reddit, Instagram and TikTok comments. Do not guess — open each and search the last 7 days.
- For each surface, count how many people who match your buyer posted a question, comment or request in the last 7 days — not creators talking to creators. You need 15–20 active buyer voices for daily replies to be possible.
- Score 1–5 on buyer presence and 1–5 on reply access (can you comment freely without paying or waiting to be invited). Add the two scores. The highest total wins, even if another surface is ten times larger.
- List three candidate surfaces where your buyer already posts in the last 7 days
- Count active buyer voices on each surface in the last 7 days
- Score each 1–5 on buyer presence and 1–5 on reply access
- Pick the highest total, write its name plus one-line reason, and commit for 90 days

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