- Interview ten homeowners about paying for an inventory2 hours
Interview ten homeowners about paying for an inventory
Assumption: households near you will pay for a completed inventory they can hand their insurer. Evidence: ten verbatim answers to the same three questions, logged below. Decision: go on only if the yes tally clears the stop number.
Stop number first: 5 or fewer unqualified yeses out of ten means stop — do not re-interpret polite interest as demand. Encouraging number second: 6 or more unqualified yeses earns the next step, and the warmest yeses become the pilot pool.
Run ten structured interviews with people you can actually reach — neighbours, coworkers, family contacts, local groups. Ask the same three questions in the same order, ask the pay question last, and follow a silent no. No prices yet. Type answers verbatim the same day.
Ask the same three questions every time What happened in your last claim, loss, or move? Claim story — pain, paperwork, what documentation would have changed the outcome Do you have any inventory today — photos, lists, receipts? None, partial, or complete — evidence of the gap Would you pay for a completed, secure inventory you could hand your insurer? Unqualified yes or anything else — count only a plain yes To note down
OptionalLog each interview the same day. pay_yes is 1 only for a plain yes with no conditions.
Row number Date Contact code Claim / loss story Inventory today Unqualified yes (1=yes, 0=other) Verbatim pay answer Remove No rows yet.3 attempts leftOptionalCopy the 2–3 strongest verbatim yes answers. Tally is «Interview log — ten verbatim answers · Unqualified yes (1=yes, 0=other) · Σ» of «Interview log — ten verbatim answers · #».
To do
Neighbours, coworkers, family contacts, local groups. Mix homeowners, renters, relocating families. Aim for people who could actually buy.
Same order every time: last claim or loss, inventory today, then would you pay. Ask pay last, follow a silent no, name no price.
Type answers verbatim the same day into the log below. pay_yes is 1 only for an unqualified yes; maybes, discounts-dependent and polite yeses are 0.
Check the tally «Interview log — ten verbatim answers · Unqualified yes (1=yes, 0=other) · Σ» of «Interview log — ten verbatim answers · #». At five or below, stop here. At six or above, copy the strongest quotes for the sales page and confirm the gap at SBA market-research guidance or with NAIC home-inventory materials.