Keep your app in the stores: the compliance treadmill

  1. Use this guide as a lookup when a warning arrives
    15 min

    When this entry applies: You landed here from an email with Subject: Action required or Policy update, from a console banner that says deadline or removal from sale, or from your twice-yearly calendar check. Do not read the guide front-to-back; open only the entry that matches the warning.

    How every entry is built: Each entry answers the same six questions in the same order so you can scan and decide in under two minutes.

    PartWhat you readWhere to look
    What the rule isPlain-language requirement and scopeEntry intro
    Who imposes itGoogle Play, Apple, or EU via the storesLine under title
    How you discover you are behindConsole path + email subject + inboxHow you find out
    What happens if you miss itBlocked updates vs hidden from sale vs silent failureConsequence
    How long the fix takesHands-on hours, plus review or propagation waitCost
    How often it recursYearly, per release, or on credential expiryRecurrence

    What to record and how to date it: After you handle any entry, log four facts in your inventory sheet: app, date checked, version or date that was true that year, and canonical source URL. Always include the year — for example: 2025 — Target API 35 required by 31 Aug 2025 — source: Google Play target API help — checked 15 Jan 2026. Next time you open the entry you know if the date still holds without trusting memory.

    Removal vs blocked updates — read this once: Blocked updates means your current listing stays visible but you cannot ship a new binary until you fix the issue. Removal from sale means the listing is hidden and new users cannot find or install it until a compliant update passes review. Push-key or certificate expiry is a third type — silent failure with no store banner, only server errors.