Finito

Test whether seniors near you will pay

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Interview ten seniors about their tech frustrations
5 hours
Recruit ten people aged roughly 65-plus, and not only relatives. Aim for at least six contacts from outside your immediate family — neighbors, church members, a senior center, a walking group — so the sample isn’t stacked with people afraid to hurt your feelings. Twenty-to-thirty minutes each, by phone or over coffee, is enough. Open by saying you are researching what kind of help people actually want, not selling anything; that keeps the answers honest and makes any later pilot ask feel natural.
Ask four things and write down the actual words. For each person:
- Their three most frustrating tech tasks, in their own phrasing (“the TV remote,” “printing from the phone”).
- Who they call for help today — a grandchild, a nephew, a store service desk, nobody — and what that help costs them now, in money or in waiting.
- Their first reaction when you state the test price out loud: “A 90-minute house call is $120.” Pause after saying it; the pause is the data.
- Names of anyone else they think would want this.
Date every note. Ten pages of quotes beat fifty lines of summary.
- List ten candidates, at least six from outside your immediate family
- Book twenty-to-thirty-minute conversations and confirm each one
- Capture the three frustrations, the current fix, and what it costs today
- Say “a 90-minute house call is $120” and write the first reaction verbatim
- File all ten notes together, each one dated

0/5 done

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