Demand proven or stopped before spending
- Interview ten nearby older adults5 hours
Assumption: one sale is a 90-minute house call for older adults nearby, tested at $120. Evidence: ten dated notes with each person's own words for frustrations, current fix, and verbatim reaction to $120. Decision: whether measured interest earns the channel test.
Stop before go: Stop if fewer than 3 of 10 react with active interest at $120 — questions about booking, dates, or the pilot — and do not advance to paid commitments. Go on if 4 or more ask how to book or say yes to a follow-up about the pilot; that is the signal the next step builds on.
Recruit for honesty, not comfort. At least six of the ten must come from outside the immediate family — neighbors, church members, a senior center, a walking group — so politeness does not stack the sample. Twenty to thirty minutes each, by phone or over coffee, is enough. Open by saying this is research about what help people actually want, not a sales pitch.
To do
List ten people aged roughly 65-plus; at least six from outside the immediate family. Use the Eldercare Locator link to find a nearby senior center or Area Agency on Aging for recruits. Book 20–30 minutes each.
Ask the same four items each time: three most frustrating tech tasks in their words; who helps today and what it costs in money or waiting; state aloud “A 90-minute house call is $120,” then pause and write the verbatim reaction; who else might want this. Date every note.
Venture, service area, unit (90-minute house call) and currency (USD), plus the ten dated notes or where they are filed.
2 attempts leftWhat you sell, to whom, where, unit and currency