Build a Ride-and-Wait Companion Service for Medical Appointments

  1. Define the one trip you sell
    1 hour 30 min
    The script every prospect hears

    This page is the offer the next two steps test. Read it aloud word for word in every interview and on every trial ride, so results compare the same trip.

    Assumption: one booking has four parts, one rider, one service area, and one provisional price structure — all written here before any prospect reacts.

    Evidence: none yet — interviews and trial rides gather it.

    Decision: what one paid trip includes, excludes, and promises; anything that does not fit on one page is cut.

    Put five things on the page, in this order:

    • The four parts of one booking — door-to-door pickup, accompaniment into the facility, waiting with the rider through the appointment, and a documented handoff to the family: who was called, what was reported, when.
    • The service area — the city by name, plus the neighborhoods covered.
    • The rider — older adults and patients whose families cannot accompany them to routine appointments.
    • The price structure — a fixed base fee plus add-on charges for extra miles and waiting time. The base fee written here is a starting assumption to read aloud, not a measured price.
    • What it is not — not a taxi, not medical transport; no medical advice, no handling of medication.

    To do

    • Write the four parts, the city and neighborhoods, the rider, the provisional base-plus-addons price structure, and the not-a-taxi boundary. Keep it to one page; cut extras instead of adding pages.

    • Read the draft aloud with a timer. If it runs past about two minutes or stumbles when spoken, simplify the wording until it reads cleanly.

    • The single sentence version of the page, as read to prospects.

    What one paid trip includes