SEO for a software product

  1. Classify the four software search intents for your product
    45 min

    Ranking starts with intent, not volume. Every software query fits one of four buckets. Put each job your product is hired to do into the right bucket before you chase keywords.

    IntentWhat searcher wantsSounds likeConverts?
    InformationalLearn how to do something„how to compress video without losing quality“Low — reads and leaves
    Problem-to-toolFind a tool that solves the problem„compress video for email“ / „video compressor online“High — actively looking
    ComparisonChoose between options„Handbrake vs YourTool“ / „best video compressor for Mac“Highest — shortlisting
    TransactionalUse or buy a named product„YourTool pricing“ / „YourTool login“High but you already own it

    Why head terms are the wrong first target: „project management software“ mixes students, enterprises and window shoppers. It needs hundreds of referring domains and 12+ months to move. A problem phrase with 90 searches/month can bring a trial this week.