- Map a service area and list thirty prospect households2 hours
Choose zones from data, not instinct. Note how your candidate counties rate on FEMA’s National Risk Index for riverine flooding, hurricane wind, tornado and wildfire, then check which areas of your state drew recent federal disaster declarations and where neighborhood theft counts run highest on the FBI Crime Data Explorer. Shortlist two or three counties or ZIP clusters where hazard scores and actual loss history overlap — that overlap is a zone’s whole sales argument.
Fill each zone with named households. Work public and community sources:
- County recorder or assessor rolls: deeds filed within roughly the last 90 days flag new owners starting from zero.
- Permit offices and local news: streets with documented storm, hail or wildfire damage.
- Retirement and 55+ communities: newsletters, activity boards, community groups.
- HOA boards: ask permission before posting anything.
Group all 30 names by neighborhood and give every zone one line naming the exact data point that qualified it.
Test the map for density before trusting it. Thirty names smeared across eight distant ZIPs is a mailing list, not a market. Most of the 30 should sit inside two or three adjacent clusters reachable within about a 20-minute drive of each other, because travel time multiplies across visits, reshoots and update appointments and quietly eats the margin.
0/4 done