- Research comparable sales to set your offer price and terms1 hour
What you produce: A short spreadsheet or table of 6–10 properties with their list prices, sale prices, square footage, lot size, bedrooms, bathrooms, age, and days on market. From that data you compute a list-to-sale-price ratio and a realistic offer range for the subject property. This is the hardest number in the whole transaction — a price that is too low wastes your time, and a price that is too high wastes your money.
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On Redfin or Zillow, enter the property address and zoom the map to its immediate neighborhood (same subdivision or a 0.5-mile radius if no subdivision exists).
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Search for recently sold homes — filter for “Sold” status and a lookback of 90 days. Pull at least 3–5 sold comparables. Record for each: address, sale price, square footage, lot size, bedrooms, bathrooms, year built, and days on market (DOM).
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Search for active listings — pull 3–5 similar active homes. You are not pricing off these, but they show the competition you are up against.
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For each sold comparable, calculate the list-to-sale ratio: sale price ÷ list price. A ratio over 1.00 means homes are selling above asking in that area. Average the ratios into a single multiplier.
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Adjust for differences. If a comparable has 300 more sq ft or an updated kitchen and your subject does not, subtract a rough dollar estimate from its sale price. Use a rule of thumb: $150–$300 per sq ft depending on your market, or note the adjustment in your table if you are unsure.
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Multiply the subject property’s list price by the average ratio, then apply your adjustments. The result is your target offer price. Around that number, set a walk-away ceiling — the most you will pay before the numbers stop making sense — and a starting offer (typically 2–5% below the target if the market allows negotiation).
Keep: Your target offer price, your walk-away ceiling, your list-to-sale ratio, and the comparable sales spreadsheet. These numbers go into the purchase agreement in the next phase.
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