Productize yourself: build leverage

Find the skill worth productizing

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  1. See where the ceiling is
    12 min
    See where the ceiling is

    Trading time for money has a hard ceiling: income equals rate times hours, and hours are capped by the week — there are only so many you can bill without breaking. Raising the rate helps, but at some point clients stop paying more per hour, and the number of hours can't grow past what a body can sustain.

    Multiply the hourly rate by weekly billable hours by 52 and that is the ceiling on the current way of working — not a target, a wall. Everything after this step is about building something that earns without being rented out by the hour.

    To do

    • Count hours you actually invoice, not hours you work — admin, sales calls and prep don't count.

    To note down

    What do you charge per hour today?

    How many hours a week do you actually bill?