Productize yourself: build leverage
Your specific knowledge packaged into a product, service, or media asset that earns beyond the hours you personally put in, plus a distribution engine that keeps it selling.
Not on sale yet
Included with every copy
- Your own copy — keep it forever
- Gets better over time — free updates included
- Run it on web and mobile
- Invite a partner to go through it with you — you share the same progress
- The playbook's community — ask questions, get additions, and see how other buyers improve it, right on the step
Who it's for
Freelancers, consultants, and experts trading time for money who are hitting the ceiling of their own billable hours.
About this playbook
Wealth comes from leverage, not from selling more of your time. Inspired by Naval Ravikant's idea of productizing yourself, you'll package what only you know into code, media, or products that work while you sleep. You'll validate real demand first, ship a lean version, build an audience that compounds, and turn one-off effort into an asset that sells on repeat.
What you'll do, step by step
Free preview — these steps are open to read in full before you buy.
Phase 1: Understand leverage
0/3Selling your time has a hard ceiling — there are only so many hours in a life. Leverage is how you break it: multiply the output of your knowledge without multiplying your hours. This phase gives you the mental model.
- 12 min
- 45 min
Phase 2: Validate demand before you build
0/3The most expensive mistake is building for months, then discovering nobody wants it. Cheap tests up front save you that fate. Prove people will pay before you invest real time.
- 0/47 hours
Phase 3: Build the leveraged asset
3 stepsPhase 4: Build distribution that compounds
3 stepsPhase 5: Scale and compound leverage
3 stepsDetails
What you need first
A skill or specific knowledge others already value, a small budget for tools and hosting, and the willingness to build assets rather than just do tasks.
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About the creator
I cover running and growing a business. My playbooks say plainly what to do first and where the time goes.
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