Price your software and reach the first $1,000 MRR
A price set on evidence instead of nerves, a tier structure the reader can defend, a free-versus-trial decision made on the product’s actual mechanics, annual plans and failed-payment recovery in place, and a repeatable monthly cycle of raising, testing and interviewing that walks a product from its first paying customer toward a thousand a month.
Free preview: 4 of 22 steps
Work through them in the real run view, exactly as a buyer does. No account, no payment, nothing saved.
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- Your own copy — keep it forever
- Gets better over time — free updates included
- Run it on web and mobile
- Invite a partner to go through it with you — you share the same progress
- Make it your own — a private copy you can edit to fit your situation
- The playbook's community — ask questions, get additions, and see how other buyers improve it, right on the step
Turn users into revenue
Guide 2 of 6
Who it's for
Indie makers and solo founders with a live product that has zero to a handful of paying customers, who set the current price by rounding down from a competitor and are unsure how to charge more without losing everyone
About this playbook
This program turns a guessed price into a system for reaching the first $1,000 in monthly recurring revenue. Over five calendar blocks you establish a comparable baseline, fix the value metric and tier logic, decide the free-versus-trial question on product mechanics, install annual and dunning flows, and then run a monthly raise-test-learn cycle. You work from your own account data and customer conversations, not from generic benchmarks or competitor copying. It does not cover building the product, finding initial users, paid acquisition, or replacing accounting and legal advice for tax and entity setup.
What you'll do, step by stepFree preview
Only a sample is open: 4 of 22 steps can be read in full. The rest unlock when you buy.
Phase 1: Establish your baseline
4 stepsPhase 2: Fix the value metric and tier structure
5 stepsPhase 3: Decide the free model and install annual billing
4 stepsPhase 4: Run the monthly raise-test-learn cycle
5 stepsPhase 5: Measure progress and lock the next cycle
4 steps
Details
What you need first
A live product that a stranger can pay for, access to current pricing, Stripe or equivalent billing data and usage logs, and ability to message existing users and cancelled customers
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