Launch a product to your first customers
A launch plan executed end to end that brings your product its first real, paying customers — not just applause.
Not on sale yet
Included with every copy
- Your own copy — keep it forever
- Gets better over time — free updates included
- Run it on web and mobile
- Invite a partner to go through it with you — you share the same progress
- The playbook's community — ask questions, get additions, and see how other buyers improve it, right on the step
Who it's for
Makers, creators, and founders about to launch a product and unsure how to get customers.
About this playbook
How to build an audience before launch day, craft a message that sells, choose the right channels, and run a launch that converts. Then how to follow up and turn a one-day spike into steady sales. Practical marketing for makers who hate 'marketing'.
What you'll do, step by step
Free preview — these steps are open to read in full before you buy.
Phase 1: Position the product
0/3You can't market what you can't describe. Nail who it's for and why it's worth paying for before you touch a single tactic — every message you write later pulls from this.
- 10 min
- 0/445 min
- 0/44 hours
Phase 2: Build momentum before launch
4 stepsPhase 3: Run the launch
3 stepsPhase 4: Convert and sustain
3 stepsDetails
What you need first
A product (or one close to ready) and a few weeks before launch to build momentum.
Tags
What people who used it say
Only buyers who got through at least half the steps can leave a review.
No reviews yet. The first ones appear once buyers get through at least half the steps.
Common questions
About the creator
Playbooks about running and growing a business, written to be ticked off: what to prepare, what to do, in what order.
Similar playbooks
Answer your first SaaS security questionnaire without bluffing
