Launch a paid newsletter
A published newsletter with its first paying subscribers and a repeatable weekly publishing rhythm you can sustain.
Not on sale yet
Included with every copy
- Your own copy — keep it forever
- Gets better over time — free updates included
- Run it on web and mobile
- Invite a partner to go through it with you — you share the same progress
- 1 knowledge checks to test what you've learned
- The playbook's community — ask questions, get additions, and see how other buyers improve it, right on the step
Who it's for
Writers and experts who want to monetize what they know and can commit to a weekly cadence.
About this playbook
From picking a topic people pay for, to your first 100 subscribers, to turning on paid tiers and keeping them. Practical and specific, with no growth-hacking fluff.
What you'll do, step by step
Free preview — these steps are open to read in full before you buy.
Phase 1: Set the foundation
0/3Most newsletters die because the topic was wrong, not because the writing was bad. Get this right before you write a word.
- 12 min
- 0/31 hour 15 min
Phase 2: Get set up and find your rhythm
4 stepsPhase 3: Grow to 100 subscribers
0/3The first 100 are the hardest and the most important. They tell you whether the thing actually works.
- 50 min
Phase 4: Turn on paid
3 stepsDetails
What you need first
A topic you know well, a few hours a week to write, and a willingness to publish before it feels perfect.
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What people who used it say
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Common questions
About the creator
Playbooks about content, audience and monetisation, written to be ticked off: what to prepare, what to do, in what order.