- Define the trial offer and the go/no-go line45 min
This step produces one page — the trial offer sheet — that fixes who you cook for, what one paid trial session includes, the fee, and the go/no-go line you apply when the sessions are done. The line must be written before the results exist: a line chosen after you already love the households is not a line.
- Write the target profile: busy households with a food problem — two working adults, children with activities, a nightly takeout habit, and a grocery bill that keeps rising.
- Define one paid trial session: a menu planned with the household, groceries passed through at receipt cost, and three to four hours on site cooking five days of meals in their kitchen.
- Set the trial fee at the target price you are testing — the plan's working figure is $290 per session.
- Write the go/no-go line: at least 3 of the 5 trial households must commit to a weekly booking at the target price.
- Date the sheet and keep it where you will see it on decision day.
0/4 done
