Proof that households will pay for weekly cooking
- Set the trial rule45 min
The trial offer sheet
Fix one dated page before booking anything. The page holds the whole test: who is tested, what one session includes, the fee tested, and the line that decides continue or stop.
Assumption: the household profile and the trial fee. Target busy households with a food problem — two working adults, children with activities, a nightly takeout habit, a rising grocery bill. One paid trial session means a menu planned with the household, groceries passed through at receipt cost, and three to four hours on site cooking five days of meals in their kitchen. Example: a two-career household with school-age kids and a nightly takeout habit matches the profile; a retiree who enjoys cooking does not — hours back are the sale, not groceries.
Evidence to be gathered later: the booking answers from five trials, counted against the line.
Decision fixed now: stop if fewer than 3 of 5 trial households commit to a weekly booking at the trial fee; continue only at 3 or more. The line must be written before the results exist: a line chosen after the households are already loved is not a line. Date the sheet and keep it visible for decision day.
The fee, as one number, with a defense that fits in two sentences. The rule: the fee covers time at the target hourly rate after the cost sheet — and it survives comparison with what local meal-delivery subscriptions charge, because that is the number clients already know.
To note down
How many of the 5 trial households must commit to a weekly booking for the plan to continue?
3 attempts leftWhat is cooked, for whom, where
What fee will each trial household pay for one session?
To do
Busy households with a food problem — two working adults, children with activities, nightly takeout habit, rising grocery bill. Exclude households that enjoy cooking.
At least 3 of 5 trial households must book weekly at the trial fee. Fewer is STOP. Date the page and keep it visible for decision day.
Enter the minimum bookings that continue the plan in the check below.