Register a trademark with the USPTO yourself
A federal trademark registration on the USPTO Principal Register achieved through a self-prepared and self-filed TEAS Plus application — with a properly run clearance search, the correct filing basis and international class chosen, a specimen that passes examiner review, any office actions responded to within the deadline, and the publication and opposition window navigated to certificate issuance.
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Who it's for
U.S. brand owners, e-commerce sellers on Amazon, Etsy, and Shopify, small business owners, independent creators, and startup founders who need to register a trademark with the USPTO without hiring a trademark attorney. Not suited for applicants facing an active opposition, a prior conflicting registration that would require a consent agreement, or a complex multinational filing — those situations warrant professional counsel.
About this playbook
This guide walks you through registering a federal trademark with the USPTO from the clearance search to the registration certificate. You determine the correct filing basis, select the proper international class, draft a TEAS Plus-eligible identification of goods or services from the USPTO’s Acceptable Identification Manual, capture a specimen that meets the examining attorney’s standard, and file the application yourself. Along the way you run a proper likelihood-of-confusion search, respond to any office action within the deadline, and navigate the publication and opposition period. The guide does not cover trademark litigation, contested opposition proceedings, international Madrid Protocol filings, or customs recordation.
What you'll do, step by step
Free preview — these steps are open to read in full before you buy.
Phase 1: Determine your filing basis and mark format
0/4Foundational decisions that set the entire filing strategy — the mark format, the filing basis, the legal owner, and the fee schedule. Each choice affects what you search for, what you file, and what you will need to provide later in the process.
- 25 min
- 15 min
- 10 min
- 10 min
Phase 2: Run a trademark clearance search
4 stepsPhase 3: Select international classes and draft your identification
4 stepsPhase 4: Capture a specimen and file the TEAS Plus application
4 stepsPhase 5: Prosecute the application through registration
5 stepsDetails
What you need first
You have a brand name or logo that you are either using in commerce (selling goods or services under the mark across state lines) or have a bona fide intent to use in the near future. You know the legal name of the owner (individual, LLC, corporation, partnership, or sole proprietorship) and the owner’s state of organization. You have access to a computer, a scanner or camera, a credit card or USPTO deposit account, and an internet connection.
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About the creator
I document contracts, rights and everyday legal situations in concrete steps — no jargon, no stages skipped.
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